What Is Personal Branding?

Expressing yourself with professional headshots and personal branding photography. And why it matters.

MAKE A GOOD IMPRESSION

Headshots and Personal Branding Photography should reflect the multi-faceted person you are.

The Entreprepeneur, the Explorer, the Parent, the Strategist, one who has achieved much, sometimes easily sometimes through great struggles.

I’m Kathryn Costello, a headshot and portrait photographer for almost 20 years.

I’m here to help you present your best self to your playing field through your personal brand. Whether in my studio in the Greater Boston Area or on location near and far, I combine my artistry in exquisite portraiture with my skill at capturing fleeting moments in a journalistic style resulting in powerful portraits of what makes you who you are.

WHAT’S YOUR STORY?

How important is it for you to:

  • have impactful images for social media & website?
  • be the face of your business?
  • tell powerful stories about who you are and what you do?

WHAT IMAGES ARE TELLING YOUR STORY?

The Evolution of Personal Branding.

People are recognizing the power of visual storytelling. Posts that include an album or picture receive 120 to 180% more engagement from fans than text-based posts.* On Instagram, users post 40 million photos per day with upward of 8,500 likes and 1,000 comments per second*.

Use images to immediately set you apart from your competitors, creating a connection to your audience.

I will help you maximize your social branding by creating images of you and your products to share on your social media or post to your blog or website.

In fact, the human brain processes images 60,000 times faster than text, and 90 percent of information transmitted to the brain is visual. Since we are visual by nature, we can use this skill to enhance … organizational effectiveness.

MAKE A GOOD IMPRESSION

Headshots and Personal Branding Photography should reflect the multi-faceted person you are.

The Entreprepeneur, the Explorer, the Parent, the Strategist, one who has achieved much, sometimes easily sometimes through great struggles.

I’m Kathryn Costello, a headshot and portrait photographer for almost 20 years.

I’m here to help you present your best self to your playing field through your personal brand. Whether in my studio in the Greater Boston Area or on location near and far, I combine my artistry in exquisite portraiture with my skill at capturing fleeting moments in a journalistic style resulting in powerful portraits of what makes you who you are.

WHAT’S YOUR STORY?

 

How important is it for you to:

  • have impactful images for social media & website?
  • be the face of your business?
  • tell powerful stories about who you are and what you do?

WHAT IMAGES ARE TELLING YOUR STORY?

The Evolution of Personal Branding.

People are recognizing the power of visual storytelling. Posts that include an album or picture receive 120 to 180% more engagement from fans than text-based posts.* On Instagram, users post 40 million photos per day with upward of 8,500 likes and 1,000 comments per second*.

Use images to immediately set you apart from your competitors, creating a connection to your audience.

I will help you maximize your social branding by creating images of you and your products to share on your social media or post to your blog or website.

“In fact, the human brain processes images 60,000 times faster than text, and 90 percent of information transmitted to the brain is visual. Since we are visual by nature, we can use this skill to enhance … organizational effectiveness.”

Personal Branding Photography

Powerful photographs that look natural and invoke emotion

My earliest mission statement had this as a primary goal and I have brought it to my work for 18 years as a professional photographer. In addition, I make the process painless and you will probably have fun.

Many people are apprehensive about their photoshoot. It is natural. I will put you at ease quickly. Almost everyone enjoys the process more than they ever thought they could. Above all, your photos will be professional, authentic and compelling. I love putting people at ease in front of the camera. I recognize the moment when apprehension turns to trust.

I’ll come to you and get images for a website, social media or advertising campaign. I’m located in the Boston area and travel nationally.

About Kathryn Costello (some random facts)

kathryn-costello-headshot-personal-branding-photographer-boston

Snapshot:

I live in Massachusetts with my husband and three children where we fully embrace all the seasons especially winter when we end each day by a warm wood stove.

Something I’ve learned:

That we are so much stronger and more capable than we think we are and that determination will take over when inspiration fails. So when you have an idea dream big and work on it every day whether it feels like you’re making progress or not. Because progress sometimes isn’t obvious until you look back at how far you’ve come.

What I love about technology:

Digital imagery makes my work flow so much easier. I use the instant results to help me coach people through the session. Once they see how good the photographs are they start to relax. I also appreciate the connections I make. I am in touch daily with an international network of the most awesome photographers and professionals as well as friends old and new.

What I miss:

The darkroom. I miss the long peaceful nights watching images develop in the trays. We took a more methodical approach to photography back then. I feel fortunate to have such technical training as my foundation for everything that came later. I also miss the lost art of the album cover. I thought the imagery was extraordinary. I bring that creative approach into my photography whenever I can. It’s a perfect fit for creative portraiture and story-telling images.

What most people don’t know about me

I rode a bicycle from Missoula to Anchorage in the Summer of 1990. And that I would live any one of those days over again, even the hardest one.

Now I want to know about YOU.